Brand Sprokit Version 2.1 Flow Chart

In response to user’s input, we have released Brand Sprokit 2.1 (Brand Sprokit Enterprise) that offers better brand management capabilities than ever before!

In the past, there were two types of users – Admin Users and End Users.

Brand Sprokit 2.1 now includes several new user categories: Super Admins, Super Editors, Group Managers, Group Editors, and End Users.

The new Group Manager and Group Editor categories will provide you with intermediary levels of account control so that the central marketing unit can delegate some of the developmental work to department-based staff.With the new user categories, units and divisions that support their own marketing teams can create and approve their own unit-specific templates and can upload their own branding assets with top-level oversight from the central team. All within the same Brand Sprokit account.

Now that the 2.1 has been released, it is a good time to review your users and determine if they are appropriately assigned the correct user permissions.

  • Super Admins are generally assigned to the organization’s brand managers and chief marketing officers within the central marketing office.
  • Super Editors are generally assigned to the organization’s lead graphic designers and lead writers within the central marketing office.
  • Group Managers are generally assigned to a specific unit’s marketing manager within a unit or division of a larger organization.
  • Group Editors are generally assigned to a specific unit’s graphic designers or writers within a unit or division of a larger organization.
  • End Users are generally departmental or unit marketing coordinators, specialists, administrators, or general staff that will need to produce print materials.

Below is an example of what a new user structure could look like in Brand Sprokit 2.1. Included below is a description of each new user type. If you have any questions, please feel free to post them in the comments below or contact us.